Yahoo has a gap up on Sept 10 and since then it has exhibited bullish signals
- Tenkan sen has cut Kijun sen
- Price has rise sharply and has pierce through the kumo resistance on the Daily Chart
At this moment, it is challenging its previous high back in July at around $17.59 . Incindently, this is also the last support level when the financial crisis took a dive.
On the Weekly Chart, we can see that Yahoo is inside the kumo; a trendless state.
With the last quarter of 2009 coming up, lots of retailers and brand names will have to start allocating their marketing budget for the final burst. Yahoo has a good relationship with various ads agency and I think we will see some action on this front.
Update: Additional Notes
Over the next 2-3 years, I doubt there will a lot of interesting development for Yahoo, unless they start selling assets.
The only forward looking piece that I am looking at is their partnership with Samsung on the HDTV front. (and we do not know what kind of timeframe is needed to make this a success)
Here’s my thoughts on ads revenue:
- major bulk of ads revenue is still derived from brand names
- TV revenue still accounts for major bulk of marketing allocation compared to online ads
Given the above, it is safe to assume that Yahoo wants to continue building their ‘inventory’ of ads spaces.
Tie up with Samsung is a move to capture the revenue on the TV side