Indiaâ€™s largest English-language newspaper, the Times of India, has an interesting print edition front page today â€“ a huge yellow advertisement for Yahooâ€™s Itâ€™s You campaign first announced last month. You can view the print version here.
The newspaperâ€™s circulation as of 2008 was 3.14 million, making it the largest selling English-language daily newspaper (hereâ€™s the whole list). Yahoo already has a large presence in India, reaching 26 million of the 35 million online Indians (according to Comscore, August 2009).
What does the ad mean? Who cares. Itâ€™s big and yellow. Yahoo has said it hopes to follow up on the ads by personalizing the Yahoo experience for each user.