Yahoo advertise on Times of India

From TechCrunch:

India’s largest English-language newspaper, the Times of India, has an interesting print edition front page today – a huge yellow advertisement for Yahoo’s It’s You campaign first announced last month. You can view the print version here.

The newspaper’s circulation as of 2008 was 3.14 million, making it the largest selling English-language daily newspaper (here’s the whole list). Yahoo already has a large presence in India, reaching 26 million of the 35 million online Indians (according to Comscore, August 2009).

What does the ad mean? Who cares. It’s big and yellow. Yahoo has said it hopes to follow up on the ads by personalizing the Yahoo experience for each user.


The Challenge of Print Media

The publishing industry continues to face pressure in this environment.

Just today, I received an email from CFO Asia that they are ceasing publication of CFO Asia and CFO China.

I believe this also includes advertising industry and will includes other companies like Google, Yahoo which rely heavily on advertising revenue.


Dear CFO Asia reader,


I hope this letter finds you well. I have some unfortunate news to share: effective March 31, 2009, CFO Asiaand its sister publication CFO China will cease publication. The February/March issue that you have received is our last.


The magazines’ owner, The Economist Group, will continue to conduct CFO-focused conferences in the region. You can also continue to read many of the articles you have been receiving by logging onto, the website of CFO in the United States. The U.S. and European editions of CFO continue to publish as before.


This is a tough time for print publications, as you well know. I’m proud of what CFO Asia has achieved over the past decade, and I have enjoyed tremendously my two years as part of the Asia editorial team. From the Asian financial crisis to the dotcom boom and right up to today’s economic chaos, we’ve written some great stories and, I hope, helped our readers make sense of Asia’s complex financial scene.


On behalf of the entire CFO Asia team, I would like to sincerely thank you for your dedication and support over the years. I wish you all the best in your career.





Don Durfee


CFO Asia and CFO China